Craig Van Horn
Founder
Craig has served as a strategic advisor to the beverage industry for over 19 years, focusing on the valuation of businesses and brands, transactions for both buyers and sellers, estate planning, litigation support, operational analysis to improve efficiencies, and strategic planning. He has prepared over 300 valuations of beverage companies and brand rights, including the successful closing of numerous transactions. His clients include beverage distributors representing major alcoholic and non-alcoholic brands across the nation.
Craig has also been a strategic advisor to the board of directors of a private technology company for more than 5 years.
Previously, he was a Managing Director for Ippolito Christon & Associates and worked for Ernst & Young, MCI and EDS. He also developed and marketed a functional beverage called Unbeetable.
Craig holds an MBA from Chaminade University of Honolulu and a BS in Finance from the University of Florida.
Below are some of the seminar topics that Craig presented at conferences sponsored by the National Beer Wholesalers Association (NBWA):
2025 – Deal Landscape, Strategies, and Alliances (BOD meeting)
2024 – Strategies to Strengthen the Independent Beer Distributor (Convention)
2024 – Strategies for Diversification & Maximizing Value (BOD meeting)
2022 – Steady Sailing in Stormy Seas (Convention)
2021 – A Tale of Two Standards of Value (Convention)
2020 – The “Secret Sauce” for a Successful Merger
2019 – Benchmarking – You must do it!
2018 – Balance Your Portfolio to Improve Return & Reduce Risk
2017 – Power Play Strategies: David vs. Goliath
2016 – The Game of Musical Chairs & Brand Rights
2015 – Realignment Matters
2014 – Match & Snatch: Impact on Transaction Prices
2013 – Staying in Business in the Face of Consolidation and Brand Realignment
II Advisory 